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MKTG 476 - Business Marketing

Guide for industry analysis

SWOT reports & articles

SWOT Analyses - Business Source Premier
Strengths, Weaknesses, Opportunities & Threats.
Select SWOT from the Browse bar on the right of the opening screen and search by COMPANY name.

Business Source Premier This link opens in a new window
Full text for more than 2,200 journals, including full text for more than 1,100 peer-reviewed titles in all business disciplines, including marketing, management, MIS, POM, accounting, finance and economics. Additional full text, non-journal content includes market research reports, industry reports, country reports, company profiles and SWOT analyses.

ABI Inform
Use BROWSE tab for Industry & Market Research- try FIRST RESEARCH. For articles, search by company name combined with "retailing,"customers", "market segments", or names of products and companies.

OneSearch This link opens in a new window
Search for articles, books, course reserves, and more; all in one! Provides access to the majority of the library’s resources from a single entry point. OneSearch including the library's physical items and most of the library’s electronic content.

Find SWOT reports in Business Source Premier

Meriam Library | CSU, Chico