Company research - MKTG 476 - Business Marketing

Databases

Mergent Online This link opens in a new window
Financial details of over 13,000 active and inactive public companies listed on the NYSE, AMEX and NASDAQ exchanges, as well as over 24,000 non-U.S. active and inactive companies. Includes over 300,000 U.S. and international company annual reports.
PrivCo This link opens in a new window
Verified financials, business data, news, and media on major private companies (defined as those which are unlisted on stock exchanges and/or family-owned.) The company descriptions also include private M&A and venture capital transactions, deal terms, valuation multiples, private equity/ founder/family ownership breakdowns, bankruptcies, IPOs, and more. PrivCo is the premier database of private company info.

No account required, click "Academic Direct Access" to access content. Accounts can be created through the "Create an academic account" link.

Business Source Premier
Datamonitor company reports: Browse > company profiles> Datamonitor

References to advertising, marketing, and and industry-wide competition can be found in these databases:

IBISWorld This link opens in a new window
Can search by company name to find those mentioned in an industry report.
MarketResearch.com Academic This link opens in a new window
Search by company name.