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(Richard K. Miller and Associates) – An e-book series of individual titles with data on marketing, advertising, customers, and consumers. Topics include B2B, Consumer Behavior, Entertainment, Healthcare Business, Leisure, Restaurants-Food-Beverage, Retail, Sports marketing, Travel & Tourism. Each handbook is comprised of tables and brief summaries covering market forecasts, trends, statistics, and related information.
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Meriam Library | CSU, Chico