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MKTG 476 - Business Marketing

Guide for industry analysis

Locate trade associations

- Regulatory and legal climate. Look for sections on "government affairs".
- Technology. Look for sections on safety, security, privacy, and business process improvement.

- Sales and marketing data. Look for sections on "research" or "industry statistics".
- Trends and forecasts. Look for a section called "what's new".

Federal Administrative Agencies

example

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