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MKTG 476 - Business Marketing

Guide for industry analysis

NAICS code look-up

Is your industry manufacturing, agriculture, retail, professional service...?

What is a NAICS code?

The North American Industry Classification System is used to organize industry information. It is a hierarchical classification system, offering five levels of detail.

Industries are represented by a six-digit number. The first two digits designate the economic sector: manufacturing, agriculture, wholesale, retail, professional services, etc. The subsequent digits designate subsectors and industry groups.

Each digit in the code is part of a series of progressively narrower categories.

Example:

44 - Retail

445 - Food & Beverage Stores

4452 - Specialty Food Stores

445291 - Baked Goods Stores
Thus the NAICS code for bakeries is 445291
 

The  older Standard Industrial Classification (SIC) system may still be in use in some sources.

Industry Statistics by NAICS

Government stats on industries are arranged by NAICS

Find information using NAICS

Commercial publishers also use NAICS codes to organize industry info.

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