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MKTG 305 - Industry Analysis for Marketing

Use this guide to develop strategies and find sources for your environmental scan and industry analysis.

NAICS

What is a NAICS code?

The North American Industry Classification System is used to organize industry information. It is a hierarchical classification system, offering five levels of detail.

Industries are represented by a six-digit number. The first two digits designate the economic sector: manufacturing, agriculture, wholesale, retail, professional services, etc. The subsequent digits designate subsectors and industry groups.

Each digit in the code is part of a series of progressively narrower categories.

Example:

44 - Retail

445 - Food & Beverage Stores

4452 - Specialty Food Stores

445291 - Baked Goods Stores
Thus the NAICS code for bakeries is 445291
 

 

Find information using NAICS

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