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MKTG 305 - Industry Analysis for Marketing
Labor
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MKTG 305 - Industry Analysis for Marketing
Use this guide to develop strategies and find sources for your environmental scan and industry analysis.
How to do an industry analysis
IBISWorld & other industry sources
NAICS codes
Demographics & Consumers
Competition / Companies
Economics
Labor
Regulations
Citing sources
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Employment forecasts
Occupational Outlook Handbook
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Union Membership
Collective Bargaining Agreements
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