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MKTG 305 - Industry Analysis for Marketing
Economics
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MKTG 305 - Industry Analysis for Marketing
Use this guide to develop strategies and find sources for your environmental scan and industry analysis.
How to do an industry analysis
IBISWorld & other industry sources
NAICS codes
Demographics & Consumers
Competition / Companies
Economics
Labor
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U.S. Census Business & Economy portal
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IBISWorld
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U.S. Business Environment Profiles cover macroeconomics and social data.
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