Marketing & Advertising

Offers reports covering consumer goods, business & financial services, travel & leisure, food service, agriculture, manufacturing & construction, materials & chemicals, healthcare & diagnostics, biotechnology, e-commerce & information technology, and education & other public sectors. The reports come from varied publishers and contain balanced quantitative and qualitative analysis with competitive analysis, market trends, demographics, product innovation, buyer behavior and market share.

(Richard K. Miller and Associates) – An e-book series of individual titles with data on marketing, advertising, customers, and consumers. Topics include B2B, Consumer Behavior, Entertainment, Healthcare Business, Leisure, Restaurants-Food-Beverage, Retail, Sports marketing, Travel & Tourism. Each handbook is comprised of tables and brief summaries covering market forecasts, trends, statistics, and related information.

Research about US markets in over 100 industries, and almost 750 NAICS codes, including descriptive data on over 8000 US companies and data and analysis for over 500 economic and demographic series.

Research reports about large industries with public companies.

Full text for more than 2,200 journals, including full text for more than 1,100 peer-reviewed titles in all business disciplines, including marketing, management, MIS, POM, accounting, finance and economics. Additional full text, non-journal content includes market research reports, industry reports, country reports, company profiles and SWOT analyses.

From the Browse tab, find First Research and Business Monitor Industry reports. Use "location" option for international reports.