Photovoice Methodology

Photovoice is a participatory research methodology that combines photography with social action. Developed by Caroline Wang and Mary Ann Burris in the 1990s, it empowers participants to capture their experiences and perspectives through photographs. These images are then used to spark discussions, reflect on community issues, and advocate for change. Much of the theoretical background comes from the work of Caroline Wang. In 1992, Wang and Mary Ann Burris developed Photovoice based on a combination of Paulo Freire’s notion of “critical consciousness” (a deep understanding of the way the world works and how society, politics, and power relationships affect one’s own situation); feminist theory, which emphasizes the importance of voice; and documentary photography, which is often used to help bring about social change.

Wang & Burris's seminal work:

• Wang C, Burris MA. Photovoice: Concept, Methodology, and Use for Participatory Needs Assessment. Health Education & Behavior. 1997;24(3):369-387. doi:10.1177/109019819702400309

Four major ways photovoice is an important research methodology and how it differs from traditional research methods:

1. Empowerment: Photovoice gives a voice to marginalized or underrepresented groups, allowing them to document and share their lived experiences.
2. Engagement: It actively involves participants in the research process, fostering a sense of ownership and engagement.
3. Advocacy: The visual nature of photovoice can be a powerful tool for advocacy, helping to communicate complex issues to policymakers and the broader public.
4. Insight: Photographs can reveal insights and perspectives that might be overlooked in traditional research methods, providing a deeper understanding of community issues