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This is the "Customers & Lifestyles" page of the "Customer Research" guide.
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Customer Research   Tags: customers, demographics, segmentation, target marketing  

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Last Updated: Oct 17, 2014 URL: http://libguides.csuchico.edu/customers Print Guide RSS Updates

Customers & Lifestyles Print Page
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U.S. Census demographics

Target marketing

Learn about lifestyles and purchasing habits of people in towns & neighborhoods.

  • Mintel Oxygen  
      
    Detailed reports on consumer products and services, covering competitive context, market drivers, advertising & promotion, and customer segments. Reports on customer segments are in the Lifestyles section.
  • Lifestyle Market Analyst [final print edition 2008]  
      
    Reference HF5415.3 U6 L54
  • Best Customers  
      
    Reference, HF5415.33 C6 B47 2005
  • PolicyMap.com
    Register for a free account to find customer demographics and economic characteristics by location.
  • My Best Segments
  • ESRI Data - Tapestry Segmentation
    Use the Zip Code Lookup Tool in the center of the screen

Butte County

Survey sources

meriam library | information resources | csu, chico

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