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This is the "Customers & Lifestyles" page of the "Customer Research" guide.
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Customer Research   Tags: customers, demographics, segmentation, target marketing  

Last Updated: Sep 29, 2015 URL: Print Guide RSS Updates

Customers & Lifestyles Print Page

U.S. Census demographics

Target marketing

Learn about lifestyles and purchasing habits of people in towns & neighborhoods.

  • Mintel Reports  
    Detailed reports on consumer products and services, covering competitive context, market drivers, advertising & promotion, and customer segments. Reports on customer segments are in the Lifestyles section.
  • My Best Segments
    PRIZM system customer segmentation affiliated with Nielsen. Try the Zip Code tool.
    Register for a free account to find customer demographics and economic characteristics by location.

By County

Survey sources

meriam library | csu, chico


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