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Meriam Library
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MKTG 380 - Marketing Research
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MKTG 380 - Marketing Research
Library sources and strategies
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Brands & Companies
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APA for Business: Reference List Examples
Articles & books
OneSearch
This link opens in a new window
Search for articles, books, and more; all in one!
Business Source Premier (BSP)
Search by company or brand name. Example: nestle and snack foods
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Use AND between major concepts. Example: P&G and cosmetics.
ABI/Inform
Use keywords "retailing,"customers", "market segments"
Emerald Library
Excellent for management topics
Reports
SWOT Analyses - Business Source Premier
Strengths, Weaknesses, Opportunities & Threats.
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Select SWOT from the Browse bar on the right of the opening screen.
Company Profiles - Business Source Premier
Includes SWOT analysis and info on product lines.
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Select SWOT from the Browse bar on the right of the opening screen.
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