MKTG 477 - International Marketing


Country Commercial Guides  for practical advice and tools to take a business global ... how to guides.... market intelligence ... trade information.
Country Commercial Guides cover most but not all countries 

- marketing overview

- political and economic environment 

- selling and distribution channels

- trade regulations

Market entry > Market Intelligence > Top Markets Series

(example: Health IT report lists South Korea, Saudi Arabia, Turkey) > How to > Finding Foreign Markets

(example: Research the Global Market)


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