Products & customers - MKTG 305 - Marketing Audit

Brands, products & customers

MarketResearch.com Academic This link opens in a new window
After downloading a market research report, use CRL-F to find a specific company name or a product.
RKMA Market Research Handbooks This link opens in a new window
Consumer Behavior for demographics, Consumer Marketing for advertising venues, Entertainment & Media, Leisure Business Market Research, Restaurant-Food-Beverage, Sports Marketing, and more.ortal credentials.)

Business Source Premier This link opens in a new window
Search for trade journals with terms like "brand share" "target market" "market size". Find SWOT reports about companies.
ABI/Inform Complete This link opens in a new window
BROWSE from top menu bar, then select First Research for brief profiles of industries.