Business, Economics, & Art Librarian
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Using this guide
Tab sections contain more sources in each category.
- Companies & their strategies
- Brands and products
- SWOT reports and articles
- Citing sources
Consumer products: Market research for brands and products, plus ad videos. Create a profile with your CSU Chico email address.
Environmental scan of industry. Check US Industry Reports and US Specialized Industry reports for niche & emerging.
SWOT Analyses from Business Source Premier
Strength, Weaknesses, Opportunities, Threats (by company name): available for selected large companies. Also, search in Business Source Premier for articles on companies, brands, advertising campaigns.
Public company profiles
Verified financials, business data, news, and media on major private companies (defined as those which are unlisted on stock exchanges and/or family-owned.) The company descriptions also include private M&A and venture capital transactions, deal terms, valuation multiples, private equity/ founder/family ownership breakdowns, bankruptcies, IPOs, and more. PrivCo is the premier database of private company info.
Find products and ad videos.
Company web sites
Annual Reports for public companies. Also analyze for info on strategy and mission statement.
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