MKTG 305 - Marketing Audit

Find information about the product marketing strategy

Business, Economics, Engineering, ComputerScience & ConstrMgmt Librarian

Wendy Diamond's picture
Wendy Diamond
Office Hours: Mondays 2-3 and Thursdays 11-12. Or by appointment -
Meriam Library 410

Industry Analysis / Environmental Scan

Also known as 'industry analysis": Industry size, performance, and macroeconomic, regulatory, and consumer climate of the industry environment.

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