MKTG 305 - Marketing Audit

Find information about the product marketing strategy

Business, Economics, Engineering, ComputerScience & ConstrMgmt Librarian

Wendy Diamond's picture
Wendy Diamond
Office Hours: Mondays 2-3 and Thursdays 11-12. Or by appointment - wdiamond@csuchico.edu
Contact:
Meriam Library 410
530-898-6139

Industry Analysis / Environmental Scan

Also known as 'industry analysis": Industry size, performance, and macroeconomic, regulatory, and consumer climate of the industry environment.

Meriam Library | CSU, Chico