Industry Information

BizGuide

Business, Economics, & Art Librarian

Wendy Diamond's picture
Wendy Diamond
Office Hours: Mondays and Tuesdays at 3-4 pm. Or by appointment.
Contact:
MLIB 211
530-898-6139
Subjects:Business, Economics

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How to research an industry

Step #1 - Define the industry and look up its NAICS code 

Step #2 - Find industry reports and market research 

Step #3 - Target customers and develop market segmentation 

Step #5 - Search government industry statistics and census data

Step #4 - Research trade associations for industry trends, regulations, environment, etc

Step #6 - Read  industry news 

Step #7 - Apply industry ratios and costs 

Meriam Library | CSU, Chico