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This is the "How-To" page of the "Industry Information" guide.
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Industry Information  

BizGuide
Last Updated: Nov 17, 2014 URL: http://libguides.csuchico.edu/IndustrySources Print Guide RSS Updates

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How to research an industry

Step #1 - Define the industry and look up its NAICS code 

Step #2 - Find industry reports and market research 

Step #3 - Target customers and develop market segmentation 

Step #5 - Search government industry statistics and census data

Step #4 - Research trade associations for industry trends, regulations, environment, etc

Step #6 - Read  industry news 

Step #7 - Apply industry ratios and costs 

Business Librarian

Wendy Diamond
Contact Info
Meriam Library
Room 213
530-898-6139
Feel free to contact me with your business research questions!
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meriam library | information resources | csu, chico

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