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MKTG 371 - Consumer Behavior   Tags: customers, demographics, market research, segmentation, target marketing  

Consumer Behavior Audit
Last Updated: Jan 20, 2015 URL: Print Guide RSS Updates

Customers & Lifestyles Print Page

U.S. Census demographics

Survey sources

Target marketing

  • Mintel Oxygen  
    Detailed info on consumer lifestyles, products, and services -- brand qualities, brand segment performance, advertising & promotion, and customer segments. Start in Category Overview, choose Themes or Demographics
  • IBISWorld  
    Know the industry! Demand determinants are under "Products & Markets" tab

Neighborhood segmentation

    Social statistics by geography; crime statistics included; register for an account to search.
  • My Best Segments
    Claritas/Prizm data for market segmentation by zip code.
    Census data organized nicely.
  • BizMiner
    Has county & metro data about business activity

Business |Economics | Librarian

Wendy Diamond
Contact Info
Meriam Library, Rm 213
Drop-by consultations at Ref Desk: Tues 4-6; Wed 10-12, Fri 3-5 (spring2014)
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meriam library | csu, chico


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