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This is the "Customers & Lifestyles" page of the "MKTG 371 - Consumer Behavior" guide.
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MKTG 371 - Consumer Behavior   Tags: customers, demographics, market research, segmentation, target marketing  

Consumer Behavior Audit
Last Updated: Feb 17, 2014 URL: http://libguides.csuchico.edu/MKTG371 Print Guide RSS Updates

Customers & Lifestyles Print Page
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U.S. Census demographics

Survey sources

Target marketing

  • Mintel Oxygen  
      
    Detailed info on consumer lifestyles, products, and services -- brand qualities, brand segment performance, advertising & promotion, and customer segments. Start in Category Overview, choose Themes or Demographics
  • IBISWorld  
      
    Know the industry! Demand determinants are under "Products & Markets" tab

Neighborhood segmentation

Business |Economics | Librarian

Wendy Diamond
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