Strategy for the assignment
1. Understand the industry using IBISWorld, Encyclopedia of American Industries, Encyclopedia of Emerging Industries, and NetAdvantage Industry Surveys
2. Use SWOT analyses in Business Source Premier to find strengths and weaknesses about a model company in your industry. Research other company sources.
3. Find trends and competitive environment in IBISWorld, NetAdvantage and Mergent Online (databases) & in Encyclopedia of American Industries (e-book/reference book).
4. Identify professional associations and mine their web sites for regulatory issues, legal matters, and (sometimes) marketing data.
5. Research government information and Economic Census data using NAICS codes
Start here!
More sources for industry research
Start with IBISWorld & Mintel.... if you need to dig deeper, try the other sources.
- Business Source Premier - SWOT Analyses Choose SWOT Analyses from the Browse bar on the right of the Business Source Premier opening screen. Search for a name of a major company
- Hoover'sCompany profiles for SWOT analysis
- Passport GMID (Global Market & Industry Database) Great for International and U.S. Industrial indsutries.
Accept the Terms & Conditions.
Search Tree > Select Industries > Industrial (Entire Economy) > GO;
Select using "+ lists" or keywords ("cereal") > Now Choose Geographies;
North America > USA > Run Search - Business Source Premier by NAICSEnter a 6-digit NAICS code to find trade journal articles, industry profiles, and market research reports.
- Encyclopedia of American Industries 2011 Includes history, trends & regulatory/technological climate
- Mergent Online Reports about industries with public companies; look for current environment, market trends, technology issues.
Business Librarian |
 Wendy Diamond Contact Info Meriam Library Room 213 530-898-6139 Fall 2012 drop-in consultations at the Reference Desk (2nd floor): Mondays 10-12; Tuesdays 10-12; Wed 12-2 or by appointment Send Email Links: Profile & Guides Subjects: Management, marketing, finance, accounting, economics, global development, art, art history |
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