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This is the "Industry Analysis sources" page of the "MKTG 305 - Industry Analysis" guide.
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MKTG 305 - Industry Analysis  

Last Updated: Nov 3, 2015 URL: Print Guide RSS Updates

Industry Analysis sources Print Page

Strategy for the assignment

1. Understand the  industry using IBISWorld, Encyclopedia of American Industries, Encyclopedia of Emerging Industries, and NetAdvantage Industry Surveys

2. Use SWOT analyses in Business Source Premier to find strengths and weaknesses about a model company in your industry. Research other company sources.

3. Find trends and competitive environment in IBISWorld, NetAdvantage and Mergent Online (databases) & in Encyclopedia of American Industries (e-book/reference book).

4. Identify professional associations and mine their web sites for regulatory issues, legal matters, and (sometimes) marketing data.

5. Research government information and Economic Census data using NAICS codes

Start here!

  • IBISWorld  
    Check US Industry Reports and US Specialized Industry reports for niche & emerging areas.
  • Mintel Reports  
    Search by keyword, find customer demographics, target market, segmentation info.

More sources for industry research

Start with IBISWorld & Mintel.... if you need to dig deeper, try the other sources.

  • Business Source Premier - SWOT Analyses  
    SWOT Analyses are on the right side of screen. Search for a name of a major company
  • Business Source Premier by NAICS
    Enter a 6-digit NAICS code to find trade journal articles, industry profiles, and market research reports.
  • LexisNexis Academic
    Over 15,000 full-text news, business, and legal publications. Includes news coverage in national and regional newspapers, wire services, broadcast transcripts, international news, and non-English language sources; detailed company information and financial performance measures; and access to Shepard's Citations service for federal and state court cases.

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