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This is the "Industry Analysis sources" page of the "MKTG 305 - Industry Analysis" guide.
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MKTG 305 - Industry Analysis  

Last Updated: Sep 22, 2015 URL: Print Guide RSS Updates

Industry Analysis sources Print Page

Strategy for the assignment

1. Understand the  industry using IBISWorld, Encyclopedia of American Industries, Encyclopedia of Emerging Industries, and NetAdvantage Industry Surveys

2. Use SWOT analyses in Business Source Premier to find strengths and weaknesses about a model company in your industry. Research other company sources.

3. Find trends and competitive environment in IBISWorld, NetAdvantage and Mergent Online (databases) & in Encyclopedia of American Industries (e-book/reference book).

4. Identify professional associations and mine their web sites for regulatory issues, legal matters, and (sometimes) marketing data.

5. Research government information and Economic Census data using NAICS codes

Start here!

  • IBISWorld  
    Check US Industry Reports and US Specialized Industry reports for niche & emerging areas.
  • Mintel  
    Search by keyword, find customer demographics, target market, segmentation info.

More sources for industry research

Start with IBISWorld & Mintel.... if you need to dig deeper, try the other sources.

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