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MKTG 305 - Industry Analysis - Professor Schifferle  

Industry Analysis project
Last Updated: Sep 17, 2014 URL: http://libguides.csuchico.edu/MKTG305 Print Guide RSS Updates

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Strategy for the assignment

1. Understand the  industry using IBISWorld, Encyclopedia of American Industries, Encyclopedia of Emerging Industries, and NetAdvantage Industry Surveys

2. Use SWOT analyses in Business Source Premier to find strengths and weaknesses about a model company in your industry. Research other company sources.

3. Find trends and competitive environment in IBISWorld, NetAdvantage and Mergent Online (databases) & in Encyclopedia of American Industries (e-book/reference book).

4. Identify professional associations and mine their web sites for regulatory issues, legal matters, and (sometimes) marketing data.

5. Research government information and Economic Census data using NAICS codes

Start here!

  • IBISWorld  
      
    Check US Industry Reports and US Specialized Industry reports for niche & emerging areas.
  • Mintel  
      
    Search by keyword, find customer demographics, target market, segmentation info.

More sources for industry research

Start with IBISWorld & Mintel.... if you need to dig deeper, try the other sources.

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