Link to ReSEARCH Station Home Link to the library catalog Link to page where you can find journal articles by subject link to the Research & Subject Guides browse all page Link to My Library Accounts Help -- Ask a Librarian
Wall Street Journal online
This is the "Industry Analysis sources" page of the "MKTG 305 - Industry Analysis - Professor Schifferle" guide.
Alternate Page for Screenreader Users
Skip to Page Navigation
Skip to Page Content

MKTG 305 - Industry Analysis - Professor Schifferle  

Industry Analysis project
Last Updated: Jun 12, 2014 URL: Print Guide RSS Updates

Industry Analysis sources Print Page

Strategy for the assignment

1. Understand the  industry using IBISWorld, Encyclopedia of American Industries, Encyclopedia of Emerging Industries, and NetAdvantage Industry Surveys

2. Use SWOT analyses in Business Source Premier to find strengths and weaknesses about a model company in your industry. Research other company sources.

3. Find trends and competitive environment in IBISWorld, NetAdvantage and Mergent Online (databases) & in Encyclopedia of American Industries (e-book/reference book).

4. Identify professional associations and mine their web sites for regulatory issues, legal matters, and (sometimes) marketing data.

5. Research government information and Economic Census data using NAICS codes

Start here!

  • IBISWorld  
    Check US Industry Reports and US Specialized Industry reports for niche & emerging areas.
  • Mintel  
    Search by keyword, find customer demographics, target market, segmentation info.

More sources for industry research

Start with IBISWorld & Mintel.... if you need to dig deeper, try the other sources.

  • Business Source Premier - SWOT Analyses  
    Choose SWOT Analyses from the Browse bar on the right of the Business Source Premier opening screen. Search for a name of a major company
  • Hoover's
    Company profiles for SWOT analysis
  • Passport  
    Great for International and U.S. Industrial indsutries.
    Accept the Terms & Conditions.
    Search Tree > Select Industries > Industrial (Entire Economy) > GO;
    Select using "+ lists" or keywords ("cereal") > Now Choose Geographies;
    North America > USA > Run Search
  • Business Source Premier by NAICS
    Enter a 6-digit NAICS code to find trade journal articles, industry profiles, and market research reports.
  • Encyclopedia of American Industries 2011  
    Includes history, trends & regulatory/technological climate

  • Mergent Online  
    Reports about industries with public companies; look for current environment, market trends, technology issues.

Business Librarian

Profile Image
Wendy Diamond
Contact Info
Meriam Library
Room 213
Fall 2012 drop-in consultations at the Reference Desk (2nd floor): Mondays 10-12; Tuesdays 10-12; Wed 12-2 or by appointment
Send Email

Library Chat

Chat service is intended for CSU, Chico affiliated users.

meriam library | information resources | csu, chico


Loading  Loading...