Link to ReSEARCH Station Home Link to the library catalog Link to page where you can find journal articles by subject link to the Research & Subject Guides browse all page Link to My Library Accounts Help -- Ask a Librarian
This is the "Starting your assignment" page of the "BADM 638 - Business Communication Skills for Managers" guide.
Alternate Page for Screenreader Users
Skip to Page Navigation
Skip to Page Content

BADM 638 - Business Communication Skills for Managers  

Industry Analysis project
Last Updated: Jun 12, 2014 URL: http://libguides.csuchico.edu/BADM638 Print Guide RSS Updates

Starting your assignment Print Page
  Search: 
 
 

Strategy for the assignment

1. Select industry using IBISWorld, Mintel or NetAdvantage Industry Surveys

2. Use SWOT analyses in Business Source Premier to find strengths and weaknesses about a model company in your industry.

3. Find trends and competitive environment in IBISWorld, Mintel, NetAdvantage and Mergent Online (databases) & in Encyclopedia of American Industries (e-book/reference book).

4. Identify professional associations and mine their web sites for regulatory issues, legal matters, and (sometimes) marketing data.

5. Research government information and Economic Census data using NAICS codes

Sources for industry research

  • IBISWorld
    Detailed, lengthy, and current Industry Market Research Reports with key statistics and easy to digest analysis. Enter your keyword or select an industry sector by NAICS code. Scroll down to start searching.
  • Mintel Oxygen  
      
    Comprehensive market research reports covering consumer products and services
  • NetAdvantage  
      
    Covers large industries with public companies.
    From NetAdvantage screen, click on Industry Surveys menu from Quick Links. For narrower focus and smaller industries, use the Industries Tab and select Sub-Industry Reviews.
  • Mergent Online  
      
    Reports about industries with public companies; look for current environment, market trends, technology issues.
  • Business Source Premier by NAICS
    Enter a 6-digit NAICS code to find trade journal articles, industry profiles, and market research reports.
  • Business Source Premier - SWOT Analyses  
      
    SWOT Analyses on major companies provide a model of opportunties and threats impacting the industry.
  • Encyclopedia of American Industries  
      
    Good discussion of history, trends & regulatory/technological climate



Business Librarian

Wendy Diamond
Contact Info
Meriam Library
Room 213
530-898-6139
Feel free to contact me with your business research questions!
Send Email
 

Library Chat

Chat service is intended for CSU, Chico affiliated users.

meriam library | information resources | csu, chico

Description

Loading  Loading...

Tip