Starting your assignment - BADM 638 - Business Communication Skills for Managers

Strategy for the assignment

1. Select industry using IBISWorld, Mintel or NetAdvantage Industry Surveys

2. Use SWOT analyses in Business Source Premier to find strengths and weaknesses about a model company in your industry.

3. Find trends and competitive environment in IBISWorld, Mintel, NetAdvantage and Mergent Online (databases) & in Encyclopedia of American Industries (e-book/reference book).

4. Identify professional associations and mine their web sites for regulatory issues, legal matters, and (sometimes) marketing data.

5. Research government information and Economic Census data using NAICS codes

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Quick Links

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Sources for industry research

IBISWorld
Detailed, lengthy, and current Industry Market Research Reports with key statistics and easy to digest analysis. Enter your keyword or select an industry sector by NAICS code. Scroll down to start searching.
Mintel Oxygen

Comprehensive market research reports covering consumer products and services
NetAdvantage

Covers large industries with public companies.
From NetAdvantage screen, click on Industry Surveys menu from Quick Links. For narrower focus and smaller industries, use the Industries Tab and select Sub-Industry Reviews.
Mergent Online

Reports about industries with public companies; look for current environment, market trends, technology issues.
Business Source Premier by NAICS
Enter a 6-digit NAICS code to find trade journal articles, industry profiles, and market research reports.
Business Source Premier - SWOT Analyses

SWOT Analyses on major companies provide a model of opportunties and threats impacting the industry.
Encyclopedia of American Industries

Good discussion of history, trends & regulatory/technological climate