Company Information 

• Company strategy  (Use annual reports and company history)
  
  
• Financial performance and ratios  (Use public company databases)
  
  
• Stock prices and stock market (Use public company databases)
  
  
• Comparison of companies within an industry (Use competitor research and directories)
  
  
• Company histories give insight into product development and corporate culture.

If your company  is traded on a U.S. stock exchange, there are many sources of information 

For Public Companies:
Company web site -  Look under "investor relations" section to read the Annual Report and SEC filings (10-K).

Public company databases - Find financial information databases such as Mergent, NetAdvantage & Factiva. Remember to use the correct parent company name (e.g. Pepsico not Pepsi)

News - Find articles about products, strategy, brand management, and exectuves in article databases such as Business Source Premier, ABI/Inform, Factiva, and on the web.

Company histories & corporate culture -  Use books, encyclopedias & web sites.

 
For Private Companies:
If the company is private, use news sources and directories. Select the Private Company tab for search tips.