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MKTG 476 - Business Marketing

Guide for industry analysis

Strategy

1. Review trade association web sites, for the latest news.

2. Search business periodical databases with keywords "business conditions," "trends," or "forecasts. Combine these keywords with an industry or product term (always use and between major concepts.)
Example: tourism and trends
              soft drinks and conditions

News

When looking at trade association web sites, be sure to check for current news and updates.
Also, look for articles on current trends in business periodical databases.

Use search terms such as "business conditions", "trends", "forecasts" combined with an industry or product name. Examples: soft drinks and business conditions or tourism and trends

 

How to Search in Databases

Use Keywords to search for articles or working papers on your topic.

Find alternate terms and concepts: typography, graphic design

Combine terms and concepts with AND, OR, NOT

Example: soft drinks and market share

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