MKTG 305 - Marketing Audit

Find information about the product marketing strategy

Jodi Shepherd

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Jodi Shepherd
Contact:
MLIB 317
530-898-5499
Subjects: Business, Economics

Industry Analysis / Environmental Scan

Also known as ''industry analysis", find industry size, performance, macroeconomic, regulatory, and consumer climate of the industry environment.

Using IBISWorld Reports

See these sections in an IBISWorld Industry Report for your environmental scan.

Executive Summary ---- economy and consumer trends
Industry at a Glance ---- opportunities and threats (SWOT in the Industry)
Industry Performance Current ---- demographic and cultural impacts
Industry Performance Key External Drivers ---- macroeconomics
Operating Conditions ---- technology & regulations
Competitive Landscape ---- competition

NAICS (North American Industry Classification System)

The North American Industry Classification System is used to organize industry information. It is a hierarchical classification system, offering five levels of detail. 

Industries are represented by a six-digit number. The first two digits designate the economic sector: manufacturing, agriculture, wholesale, retail, professional services, etc. The subsequent digits designate subsectors and industry groups.

Each digit in the code is part of a series of progressively narrower categories.

Example:

44 - Retail

445 - Food & Beverage Stores

4452 - Specialty Food Stores

445291 - Baked Goods Stores
Thus the NAICS code for bakeries is 445291

 

Is your industry manufacturing, agriculture, retail, professional service...?

 

 

Government agencies and private publishers use NAICS to organize industry information. 

Meriam Library | CSU, Chico