MKTG 305 - Industry Analysis

Business, Economics, & Art Librarian

Wendy Diamond's picture
Wendy Diamond
Office Hours: Mondays and Tuesdays at 3-4 pm. (Except Dec. 4). Or by appointment.
MLIB 214

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Strategy for the assignment

1. Understand the  industry using IBISWorld, Statista, and Mergent Online. Use Encyclopedia of American Industries for historical background.
2. Use SWOT analyses from Business Source Premier to find strengths and weaknesses about a model company in your industry. Research other company sources.
3. Find trends and competitive environment in IBISWorld and Mintel. 
4. Identify professional associations and mine their web sites for regulatory issues, legal matters, and (sometimes) marketing data.
5. Research government information and Economic Census data using NAICS codes. 

Start here!

More sources for industry research

Start with IBISWorld & Mintel.... if you need to dig deeper, try the other sources.

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