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MKTG 305 - Industry Analysis

Business, Economics, & Art Librarian

Wendy Diamond
By appointment or
Meriam Libray 2nd floor Reference Desk

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Strategy for the assignment

1. Understand the  industry using IBISWorld, Encyclopedia of American Industries, Encyclopedia of Emerging Industries, and NetAdvantage Industry Surveys

2. Use SWOT analyses in Business Source Premier to find strengths and weaknesses about a model company in your industry. Research other company sources.

3. Find trends and competitive environment in IBISWorld, NetAdvantage and Mergent Online (databases) & in Encyclopedia of American Industries (e-book/reference book).

4. Identify professional associations and mine their web sites for regulatory issues, legal matters, and (sometimes) marketing data.

5. Research government information and Economic Census data using NAICS codes

More sources for industry research

Start with IBISWorld & Mintel.... if you need to dig deeper, try the other sources.

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