Detailed reports on consumer products and services, covering competitive context, market drivers, advertising & promotion, and customer segments. Reports on customer segments are in the Lifestyles section. Use your CSU Chico email address to establish a profile. Each time you access you will be prompted to accept the Use Policy and sign in with your profile account.
Learn about lifestyles and purchasing habits of people in towns & neighborhoods.
My Best Segments
PRIZM system customer segmentation affiliated with Nielsen. Try the Zip Code tool.
Register for a free account to find customer demographics and economic characteristics by location.
meriam library | csu, chico