Industry Information

BizGuide

Business, Economics, & Art Librarian

Donna Greenberg
Contact:
Meriam Library
Room 215

530.898.4338

Drop in Office Hours:
Summer break June
and July
Feel free to contact me with your research questions.

Quick Links

Library Chat

Chat service is intended for CSU, Chico affiliated users.

How to research an industry

Step #1 - Define the industry and look up its NAICS code 

Step #2 - Find industry reports and market research 

Step #3 - Target customers and develop market segmentation 

Step #5 - Search government industry statistics and census data

Step #4 - Research trade associations for industry trends, regulations, environment, etc

Step #6 - Read  industry news 

Step #7 - Apply industry ratios and costs 

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