Business, Economics, & Art Librarian
Detailed info on consumer lifestyles, products, and services -- brand qualities, brand segment performance, advertising & promotion, and customer segments. Start in Category Overview, choose Themes or Demographics Use your CSU Chico email address to establish a profile. Each time you access you will be prompted to accept the Use Policy and sign in with your profile account.
Know the industry! Demand determinants are under "Products & Markets" tab Demand determinants represent customers
Register for a free account to find customer demographics and economic characteristics by location.
My Best Segments
Claritas/Prizm data for market segmentation by zip code.
Census data organized nicely.
By region, gives numbers and size of small companies within the same industry sector.
Meriam Library | CSU, Chico