U.S. Census demographics
- Census Interactive Population MapAge, sex, race & ethnicity at the census tract (neighborhood) level from the 2010 census.
- American FactfinderDo use the Factsheet for communities, towns or counties at the Legacy Factfinder factfinder.census.gov/.
Do not select new Factfinder2 with 2010 census data. - Population projectionsForecasts from the U.S. Census
- Population and Household Economic TopicsReports on Families, Computer Use, Migration/Geographic Mobility, etc.
Survey sources
- Consumer Expenditure SurveyBuying habits, expenditures, income of families, households, and singles.
- American Time Use Survey How much time do people spend doing various activities?
- American Customer Satisfaction IndexMeasures satisfaction with companies in 43 industries
Target marketing
- Mintel Oxygen Detailed reports on consumer products and services, covering brand qualities, brand segment performance, advertising & promotion, and customer segments. Reports on customer segments are in the Lifestyles section.
- Best CustomersReference, HF5415.33 C6 B47 2008
Neighborhood segmentation
- PolicyMap.comRegister for a free account to find customer demographics and economic characteristics by location.
- My Best SegmentsClaritas/Prizm data for market segmentation by zip code.
- ESRI Data - Tapestry SegmentationUse the Zip Code Lookup Tool in the center of the screen
Business Librarian |
Wendy Diamond Contact Info Meriam Library Room 213 530-898-6139 Feel free to contact me with your business research questions! Send Email Links: Profile & Guides |
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