Welcome
Welcome entrepreneurs !
This guide provides sources and research strategies for assessing and creating new businesses.
Market Research
Use these sources to find sales growth, market trends, and customer characteristics for your product or service. Mintel Oxygen is the BEST source with its detailed and sophisticated reports.
- Mintel market research reports
Detailed & in-depth info about products, services, industry trends, customer segments, etc. - NetAdvantage Industry Surveys Covers large industries with public companies.
From NetAdvantage screen, click on Industry Surveys menu from Quick Links. For narrower focus and smaller industries, use the Industries Tab and select Sub-Industry Reviews. - Mergent Online Industry Reports Research reports about large industries with public companies.
- Business Source Premier by NAICS Enter a 5-digit NAICS code to find trade journal articles, industry profiles, and market research reports.
- ABI/Inform Use the Browse tab to find Industry and Market Research reports from FirstResearch and more
- U.S. Census Industry Snapshots Arranged by NAICS codes.
- Encyclopedia of American Industries E-book or print, Reference HC102 .E53 2008
Business Librarian |
Wendy DiamondContact Info:
I am available for drop-in consultations at the Reference Desk in Meriam Library on Thursdays 2-4 and Fridays 3-5. Or, feel free to make an appointment by email or phone at 898-6139!
Send Email
Subjects:
Management, marketing, finance, accounting, economics
I am available for drop-in consultations at the Reference Desk in Meriam Library on Thursdays 2-4 and Fridays 3-5. Or, feel free to make an appointment by email or phone at 898-6139!
Send Email
Subjects:
Management, marketing, finance, accounting, economics
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