BADM 638 - Business Communication Skills for Managers

Industry Analysis project

Business, Economics, & Art Librarian

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Wendy Diamond
Office Hours: Mondays 2-3 and Thursdays 11-12. Or by appointment -
Meriam Library 410

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Strategy for the assignment

1. Select industry using IBISWorld, Mintel or NetAdvantage Industry Surveys

2. Use SWOT analyses in Business Source Premier to find strengths and weaknesses about a model company in your industry.

3. Find trends and competitive environment in IBISWorld, Mintel, NetAdvantage and Mergent Online (databases) & in Encyclopedia of American Industries (e-book/reference book).

4. Identify professional associations and mine their web sites for regulatory issues, legal matters, and (sometimes) marketing data.

5. Research government information and Economic Census data using NAICS codes

Sources for industry research

Meriam Library | CSU, Chico