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BADM 638 

Industry Analysis project
Last update: Oct 29th, 2009 URL: http://libguides.csuchico.edu/BADM638  Print Guide  RSS Updates

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Strategy for the assignment

1. Select industry using Mintel or NetAdvantage Industry Surveys

2. Use SWOT analyses in Business Source Premier to find strengths and weaknesses about a model company in your industry.

3. Find trends and competitive environment in Mintel, NetAdvantage and Mergent Online (databases) & in Encyclopedia of American Industries (e-book/reference book).

4. Identify professional associations and mine their web sites for regulatory issues, legal matters, and (sometimes) marketing data.

5. Research government information and Economic Census data using NAICS codes

 

Quick Links

 
 

Sources for industry research

  • Mintel Oxygen  
    Comprehensive market research reports covering consumer products and services
  • NetAdvantage  
    Covers large industries with public companies.
    From NetAdvantage screen, click on Industry Surveys menu from Quick Links. For narrower focus and smaller industries, use the Industries Tab and select Sub-Industry Reviews.
  • ABI/Inform  
    Use the Browse tab to find Industry and Market Research reports from FirstResearch and more
  • Mergent Online  
    Reports about industries with public companies; look for current environment, market trends, technology issues.
  • Business Source Premier  
    Trade journal articles, industry profiles, market research. Search by keyword or by NAICS code.
  • Business Source Premier - SWOT Analyses  
    SWOT Analyses on major companies provide a model of opportunties and threats impacting the industry.
  • TableBase (subscription ends in Spring 2009)  
    Charts & graphs containing market share, product sales, and brand rankings
  • Encyclopedia of American Industries  
    Good discussion of history, trends & regulatory/technological climate



 

Business Librarian

Wendy Diamond
Contact Info:
I am available for drop-in consultations at the Reference Desk on Thursdays 12-1 and Fridays 1-3. Or, feel free to make an appointment by email or phone at 898-6139!
Send Email

Subjects:
Management, marketing, finance, accounting, economics

 

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