BADM 638 - Business Communication Skills for Managers

Industry Analysis project

Business, Economics, & Art Librarian

Sarah Blakeslee's picture
Sarah Blakeslee
Office Hours:
Wed. 8:00 - 9:00 am: Fri. 8:00 - 9:00 am
Meriam Library Room 410
CSU, Chico
Chico, CA 95929-0295
530 898-4244

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Strategy for the assignment

1. Select industry using IBISWorld, Mintel or NetAdvantage Industry Surveys

2. Use SWOT analyses in Business Source Premier to find strengths and weaknesses about a model company in your industry.

3. Find trends and competitive environment in IBISWorld, Mintel, NetAdvantage and Mergent Online (databases) & in Encyclopedia of American Industries (e-book/reference book).

4. Identify professional associations and mine their web sites for regulatory issues, legal matters, and (sometimes) marketing data.

5. Research government information and Economic Census data using NAICS codes

Sources for industry research

Meriam Library | CSU, Chico