Starting your assignment - BADM 638 - Business Communication Skills for Managers

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Strategy for the assignment

1. Select industry using IBISWorld, Mintel or NetAdvantage Industry Surveys

2. Use SWOT analyses in Business Source Premier to find strengths and weaknesses about a model company in your industry.

3. Find trends and competitive environment in IBISWorld, Mintel, NetAdvantage and Mergent Online (databases) & in Encyclopedia of American Industries (e-book/reference book).

4. Identify professional associations and mine their web sites for regulatory issues, legal matters, and (sometimes) marketing data.

5. Research government information and Economic Census data using NAICS codes

Sources for industry research

IBISWorld
Research about US markets in over 100 industries, and almost 750 NAICS codes, including descriptive data on over 8000 US companies and data and analysis for over 500 economic and demographic series.
Mergent Online
Reports about industries with public companies; look for current environment, market trends, technology issues. Use the Industry Reports tab, then the drop-down menu to select an Industry and Region (choose North America).

Business Source Premier by NAICS
Enter a 6-digit NAICS code in the search box; then use the dropdown to target the Field labeled "IC NAICS Code or Decscription". This is a good way to locate industry analysis articles in trade journals and reports.
Business Source Premier - SWOT Analyses
SWOT Analyses on major companies provide a model of opportunties and threats impacting the industry.

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From the usual opening screen, select SWOT from the Browse bar on the right. Search for a company name and select the most recent report
Encyclopedia of American Industries
Good discussion of history, trends & regulatory/technological climate

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E-book or in print: Reference HC102 .E53 2008